![]() This will help your readers save time, allowing them to skip the long and complex terminology used to explain your legal updates. Here, things like mentioning the purpose of your email in the subject line or incorporating a personalized introduction may give a different “color” to your email.Īnother good idea is to summarize important information in the body of the email (we also illustrate this in the example below). While legal update emails often contain dull content, you can make them interesting to the recipients by incorporating some changes in the design or by adjusting the CSS stylesheet or HTML email template you decide to use. What makes these emails important is that, through sending them, you remain in a position to protect yourself legally. In some jurisdictions, you may be required to send legal updates if you change your business name or business owners. Legal emails may not be the most exciting, but there are some you will likely have to send, especially when it comes to updates on your privacy policy and terms of service. However, when it comes to sending marketing or promotional emails, it’s mandatory to seek permission. Marketing campaign emails are far more creative and strategic in nature.Īnother difference is that you don’t generally need a recipient’s permission to send transactional emails. The key difference between them is that transactional emails are meant to inform readers about non-promotional topics, whether that is a confirmation of an order or the payment of an attached invoice. It’s quite normal to get confused between transactional emails and marketing emails. Add an email signature with your contact information, including your phone number and social media links to make it easy for the client to reach out. It should be incredibly easy to understand and follow.Įmail signature. Tell the reader what to do next with a call to action. Get straight to the point and make it skimmable.ĬTAs. Don’t overwhelm the reader with tons of information. Communicate your message clearly and concisely. To do that, make sure you’re using responsive email templates for your mobile email campaigns.Įmail body. Use your brand colors and logo so it’s recognizable and optimize your emails for mobile devices. Keep it short, personalize it if you can and make sure it’s attention grabbing.ĭesign. ![]() Subject line: Write a clear email subject line that communicates what your message is about. In this post, we’re going to talk about the nine most commonly used transactional email templates.īefore delving deeper, let’s have a look at some transactional email best practices. An email message to welcome new subscribers and guide them through account creation, share important plan details or notify them that an invoice is overdue are all examples of transactional emails. Transactional emails are real-time automated emails sent to the users once a specific action takes place on a website, app or platform (also known as triggers). ![]()
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